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The company's social media accounts have been lighting up with mixed reviews and has even been banned from YouTube, after critics called it "vulgar" and "exploitative".
FCKH8, who created the ad, say that the advert's critics are "missing the point".
Spokesperson Luke Montgomery attributed this to "people's stupidity" in an interview with The Christian Post. He said: "The word 'f***' is just impolite. It doesn't hurt anybody. It's not a crime, it's not a sin. It's just a word that is at most slightly impolite."
"The video has already been seen by millions and it'll be back up, so the video is doing exactly what it's supposed to do – start a conversation."
WARNING: Video contains strong language.