Girls swear in the name of gender equality
The latest video to drop from T-shirt company FCKH8.com has five girls between 6 and 13 dressed in a number of Disney princess costumes, making statements about sexism using profanity. The idea behind the video is that inequality is far more offensive than profanity.
The video ends with adults selling the point home and offering up the latest designed T-shirts available for purchase, with every $5 of the $15 price-tag going to various charities that deal with discrimination.
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The company's social media accounts have been lighting up with mixed reviews and has even been banned from YouTube, after critics called it "vulgar" and "exploitative".
FCKH8, who created the ad, say that the advert's critics are "missing the point".
Spokesperson Luke Montgomery attributed this to "people's stupidity" in an interview with The Christian Post. He said: "The word 'f***' is just impolite. It doesn't hurt anybody. It's not a crime, it's not a sin. It's just a word that is at most slightly impolite."
"The video has already been seen by millions and it'll be back up, so the video is doing exactly what it's supposed to do – start a conversation."
WARNING: Video contains strong language.
Scroll down for video
The company's social media accounts have been lighting up with mixed reviews and has even been banned from YouTube, after critics called it "vulgar" and "exploitative".
FCKH8, who created the ad, say that the advert's critics are "missing the point".
Spokesperson Luke Montgomery attributed this to "people's stupidity" in an interview with The Christian Post. He said: "The word 'f***' is just impolite. It doesn't hurt anybody. It's not a crime, it's not a sin. It's just a word that is at most slightly impolite."
"The video has already been seen by millions and it'll be back up, so the video is doing exactly what it's supposed to do – start a conversation."
WARNING: Video contains strong language.
